Worth finding

White Rabbit Creamy Candy (大白兔奶糖)

China's most nostalgic candy: a chewy milk toffee wrapped in rice paper you can eat, sold in its iconic blue-white-red packaging since the 1940s.

Colorful individually wrapped sweets tied with ribbon bows — festive candy display
Photo: Bruno Mattos · Pexels License · source

Should you buy it?

Good for

  • Travelers buying gifts for coworkers or friends — the packaging is instantly recognizable
  • Families — the original flavor is kid-friendly and inexpensive
  • First-time China visitors wanting the classic 'I've been to Shanghai' edible souvenir

Not for

  • Chocolate-only eaters — this is a milky toffee, not chocolate
  • Visitors avoiding dairy — the original is a milk candy

Why it is worth considering

White Rabbit (大白兔) has been made in Shanghai since the 1940s and is the one Chinese snack nearly every visitor ends up bringing home. The classic flavor is a milky, chewy toffee wrapped in edible rice paper — but limited-edition gift boxes (matcha, coffee, festive tins) are the smarter buy: they travel well, look the part as gifts, and are made for tourists.

Buy the sealed gift boxes, not loose bulk candy. Department-store food halls and brand counters stock the official gift editions; street stalls sell loose candy of uncertain freshness.

Price

Price varies — check in store

We have not verified a current price for this item.

Before you buy, check

  • Choose sealed gift boxes or tins (meant for travel) over loose bulk candy
  • Check the production date on the package — candy is best within its printed shelf life
  • Original flavor is the safe classic; flavored editions (matcha, coffee) are fun but polarizing
  • Gift tins weigh more — plan suitcase space if buying several

Good to know

  • Pack in checked luggage or a padded bag — the foil wrappers tear easily
  • Declare as food if your home country requires it; sealed commercial packaging helps

Where to buy

Shanghai No.1 Department Store (第一百货商业中心)

Department Store

Food hall stocks official White Rabbit gift tins alongside other Shanghai brands

上海市黄浦区南京东路830号

  • Nanjing East Road, Huangpu
  • Tax refund: Check with the store
  • Information checked 2026-10-10
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Nanjing Road Pedestrian Street (南京路步行街)

Street

Brand counters along the pedestrian street sell the tourist gift editions

上海市黄浦区南京东路

  • Nanjing East Road, Huangpu
  • Tax refund: Check with the store
  • Information checked 2026-10-10
Open map

Sources

Recommendation checked 2026-10-10.